“Idatity” And the Need for Artificial Intelligence

By 28. January 2019January 26th, 2021No Comments
“Idatity” And the Need for Artificial Intelligence

The article, written by will.i.am, elaborates on data monarchs exploiting the data of consumers, the necessity of consumer awareness and the possible benefits of artificial intelligence.

The author, will.i.am, is “a musician and the founder and chairman of I.AM+, a consumer-electronics and voice-assistant services company using artificial intelligence.” (The Economist) He talks about “idatity”, identity mixed with data, and how these are becoming more and more interconnected. People need to gain awareness on what is happening with their data, how they can ensure the safety of their data and learn how they can “control” it.

The article focuses on the way data monarchs use personal data for their own benefit without it actually profiting consumers. Data monarchs are expanding by exploiting the information from consumers to create revenue for themselves, while the consumers get no value from it. They know everything about consumers, and the consumers haven’t had much power over this.

People need to own their individual data and control it however they want. Will.i.am suggests that the way of doing this is by mixing personal data with artificial intelligence (AI) and claims that if this is done in the right way, it could have major benefits.

“I challenge today’s data monarchs and the next generation of leaders to put their energies into data and AI that serve humanity first, instead of designing platforms bent on controlling humanity with money as the primary goal.” (will.i.am)

The data giants of the future will hopefully create services that are designed to help people, rather than exploit them and their data. They can provide “beneficial new uses of data and AI for people, based on a combination of trust, services that improve one’s life and the involvement of communities.” (will.i.am)

Even with the positive changes within this subject, such as the GDPR and the California Consumer Privacy Act, there is of course still a long way to go and the point of view in this article is interesting. Continuous improvement is important, as consumer privacy and safety of their data is vital.

“Personal data needs to be regarded as a human right, just as access to water is a human right. The ability for people to own and control their data should be considered a central human value.” (will.i.am)

If you want to learn more, you can read the full article here.

As a company, we focus on complying with the GDPR and assuring data protection. It has been, and continues to be a major problem, that some companies exploit consumer data for their own benefit. If your company wants guidance on how to adhere to the regulations and help fight this tendency, you are welcome to contact us. We are more than happy to help and would love to hear from you!