{"id":20783,"date":"2023-10-30T03:48:08","date_gmt":"2023-10-30T02:48:08","guid":{"rendered":"https:\/\/bysafeonline.com\/7-bedste-metoder-til-at-opbygge-tillid\/"},"modified":"2025-11-17T17:21:03","modified_gmt":"2025-11-17T16:21:03","slug":"hvordan-skaber-man-tillid-ved-dataindsamling","status":"publish","type":"post","link":"https:\/\/bysafeonline.com\/da\/hvordan-skaber-man-tillid-ved-dataindsamling\/","title":{"rendered":"Hvordan skaber man tillid ved dataindsamling?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p class=\"p1\"><em><strong>Det korte svar: <\/strong>Tillid starter med gennemsigtighed. N\u00e5r I indsamler data, skal I v\u00e6re \u00e5bne om hvorfor, hvordan og hvad I bruger dem til \u2013 og sikre, at folk kan sige fra. Klare form\u00e5l, forst\u00e5eligt sprog og respekt for privatliv viser, at I tager databeskyttelse alvorligt. Det er n\u00f8glen til b\u00e5de GDPR-compliance og st\u00e6rke kundeforhold.<\/em><\/p>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;En ny hverdag for dataindsamling&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]I dag er indsamling af data grundl\u00e6ggende for at drive en succesfuld virksomhed. Men hvis I ikke indsamler data p\u00e5 en sikker og tryghedsskabende m\u00e5de, vil folk undlade at dele deres data. Det kan i sidste ende g\u00f8re, at I risikerer at miste en kunde.<\/p>\n<p>Bloggen her handler om, hvordan man som virksomhed skal agere, n\u00e5r man indsamler data om de personer, man har med at g\u00f8re.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][nectar_global_section id=&#8221;42329&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][vc_custom_heading text=&#8221;Hvorn\u00e5r laver man dataindsamling?&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Som virksomhed indsamler man data i forskellige sammenh\u00e6nge og p\u00e5 forskellige tidspunkter for at underst\u00f8tte \u00e9ns forretningsm\u00e5l. Dette omfatter:<\/p>\n<ul>\n<li><strong>Markedsf\u00f8ring og reklame<\/strong><\/li>\n<li><strong>Salgsaktiviteter<\/strong><\/li>\n<li><strong>Markedsunders\u00f8gelser<\/strong><\/li>\n<li><strong>Oprettelse og administration af kundekonti<\/strong><\/li>\n<li><strong>Produkt- og tjenesteudvikling<\/strong><\/li>\n<\/ul>\n<p>En stor del af denne data vil s\u00e5ledes indeholde personf\u00f8lsomme oplysninger. Uanset form\u00e5let med dataindsamlingen er det derfor afg\u00f8rende, at man f\u00f8lger principperne om <a href=\"https:\/\/bysafeonline.com\/da\/guide-til-effektiv-databeskyttelse\/\">databeskyttelse<\/a>, herunder at indhente samtykke, minimere dataindsamlingen og implementere sikre foranstaltninger for at beskytte personlige oplysninger. Dette sikrer en ansvarlig og lovlig behandling af data, hvilket er afg\u00f8rende for at opretholde tilliden til \u00e9ns virksomhed.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][vc_custom_heading text=&#8221;Skab tryghed, n\u00e5r I indsamler persondata&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Cyberangreb, databrud og nye regler om beskyttelse af personlige oplysninger har gjort, at folk er blevet mere tilbageholdende med at dele deres f\u00f8lsomme persondata p\u00e5 internettet. Dette g\u00f8r, at selv veletablerede virksomheder, har en stor udfordring i forhold til at, folk f\u00f8ler sig sikre, n\u00e5r virksomheden indsamler oplysninger om dem. Det kan dog skabe udfordringer, da en moderne virksomhed typisk indhenter store m\u00e6ngder af persondata hver eneste dag.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;25149&#8243;][vc_custom_heading text=&#8221;G\u00f8r dette, n\u00e5r I indsamler persondata&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p class=\"p1\">For at g\u00f8re livet nemmere for jer som virksomhed, har vi udarbejdet en liste over de punkter, I skal have fokus p\u00e5, for at skabe tillid, n\u00e5r I laver dataindsamling.<\/p>\n<p><strong>1. Skab gennemsigtighed<br \/>\n<\/strong>I en digital verden fyldt med produkter og tjenester kan det v\u00e6re sv\u00e6rt for brugere at skelne mellem det trov\u00e6rdige og det tvivlsomme. Derfor b\u00f8r I g\u00f8re det tydeligt, hvordan I h\u00e5ndterer persondata \u2013 og skabe en tryg oplevelse fra f\u00f8rste klik:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Indhent klart og informeret samtykke fra de personer, hvis data I indsamler<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Oplys pr\u00e6cist, hvilke data der indsamles, og til hvilke form\u00e5l<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Forklar, hvordan data bruges, hvor l\u00e6nge de opbevares, og hvem de evt. deles med<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Giv besked, hvis form\u00e5let med databehandlingen \u00e6ndrer sig<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Brug et letforst\u00e5eligt sprog \u2013 ikke juridisk jargon<\/p>\n<\/li>\n<\/ul>\n<p><b>2. Indsaml kun det n\u00f8dvendige<br \/>\n<\/b>Dataminimering er en hj\u00f8rnesten i ansvarlig databehandling. Jo f\u00e6rre data I indsamler, jo mindre risiko for misbrug:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Begr\u00e6ns indsamlingen til det, der er n\u00f8dvendigt for det specifikke form\u00e5l<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Undlad at gemme oplysninger \u201cfor en sikkerheds skyld\u201d<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Indhent samtykke til pr\u00e6cis de form\u00e5l, I har behov for<\/p>\n<\/li>\n<\/ul>\n<p><b>3. Opdater jeres privatlivspolitik<br \/>\n<\/b>En gennemsigtig og opdateret privatlivspolitik viser, at I tager databeskyttelse alvorligt. Det er her, I bygger den f\u00f8rste tillid:<\/p>\n<ul>\n<li>\n<p class=\"p1\">S\u00f8rg for, at politikken er tilpasset jeres aktuelle praksis og g\u00e6ldende lovgivning<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Beskriv klart jeres sikkerhedsforanstaltninger og h\u00e5ndtering af databrud<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Oplys, hvis I deler data med tredjeparter \u2013 og hav klare databehandleraftaler<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Gennemg\u00e5 og opdat\u00e9r politikken regelm\u00e6ssigt<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_global_section id=&#8221;33926&#8243;][vc_column_text]\n<p class=\"p1\"><b>4. Beskyt f\u00f8lsomme oplysninger<br \/>\n<\/b>F\u00f8lsomme data skal behandles med s\u00e6rlig omhu. Jeres systemer og arbejdsgange skal v\u00e6re bygget til at beskytte oplysningerne \u2013 b\u00e5de ved opbevaring og overf\u00f8rsel:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Brug tekniske sikkerhedsforanstaltninger som kryptering, adgangskontrol og opdaterede systemer<\/p>\n<\/li>\n<li>\n<p class=\"p1\">G\u00f8r det muligt for folk at sende f\u00f8lsomme data sikkert \u2013 fx via <a href=\"https:\/\/www.bysafeonline.com\/da\/produkter\/sharesimple\/\">ShareSimple<\/a><\/p>\n<\/li>\n<\/ul>\n<p><b>5. Respekt\u00e9r datarettigheder<br \/>\n<\/b>Som virksomhed har I pligt til at respektere borgernes rettigheder i forhold til deres personoplysninger:<\/p>\n<ul>\n<li>\n<p class=\"p1\">S\u00f8rg for adgang, indsigt, rettelse og sletning \u2013 uden un\u00f8digt besv\u00e6r<\/p>\n<\/li>\n<li>\n<p class=\"p1\">G\u00f8r det nemt for personer at anmode om deres data via en sikker kanal \u2013 fx <a href=\"https:\/\/www.bysafeonline.com\/da\/produkter\/requestmanager\/\">RequestManager<\/a><\/p>\n<\/li>\n<\/ul>\n<p><b>6. Skab awareness blandt medarbejderne<br \/>\n<\/b>God databeskyttelse starter med mennesker. Jeres medarbejdere skal kende reglerne \u2013 og vide, hvordan de h\u00e5ndterer persondata i praksis:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Uddan medarbejdere i GDPR og databeskyttelse \u2013 og opdat\u00e9r dem l\u00f8bende<\/p>\n<\/li>\n<li>\n<p class=\"p1\">G\u00f8r det klart, hvordan de skal reagere, hvis de modtager eller sender persondata<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ff9900&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; left_padding_desktop=&#8221;8%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;20px&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><b>FAQ om datatillid og dataindsamling<\/b><\/h2>\n<p class=\"p3\"><b>1. Skal vi altid indhente samtykke for at indsamle data?<br \/>\n<\/b><b><\/b><span style=\"color: #ffffff;\">Nej \u2013 men det er ofte den bedste og mest tillidsskabende vej. Hvis I bruger andet behandlingsgrundlag, skal det fremg\u00e5 tydeligt.<\/span><\/p>\n<p class=\"p3\"><b>2. Er det nok at skrive \u201cvi behandler dine data sikkert\u201d?<br \/>\n<\/b><b><\/b><span style=\"color: #ffffff;\">Nej \u2013 vis konkret hvordan, og lad det v\u00e6re efterpr\u00f8vbart.<\/span><\/p>\n<p class=\"p3\"><b>3. Hvad skaber mest tillid hos brugeren?<br \/>\n<\/b><b><\/b><span style=\"color: #ffffff;\">Gennemsigtighed, valgfrihed og tydelig kontrol \u2013 fx mulighed for at se, rette og slette egne data.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][vc_custom_heading text=&#8221;En smartere m\u00e5de at lave indsamling af personoplysninger&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Hos Safe Online udvikler vi v\u00e6rkt\u00f8jer, der g\u00f8r det nemt at f\u00f8lge bedste praksis for at skabe tillid gennem p\u00e5lidelig dataindsamling og samtidig overholde reglerne om beskyttelse af personlige oplysninger.[\/vc_column_text][nectar_global_section id=&#8221;27653&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][vc_custom_heading text=&#8221;L\u00e6s mere&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<ul>\n<li>\n<p class=\"p1\"><a href=\"https:\/\/www.datatilsynet.dk\/emner\/grundlaeggende-principper\/indsamling-af-personoplysninger\">Datatilsynet \u2013 Indsamling af personoplysninger<\/a><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><a href=\"https:\/\/taenk.dk\/forbrugerliv\/dataetik-og-digitale-rettigheder\/hvem-deler-dine-data\">Forbrugerr\u00e5det T\u00e6nk \u2013 Hvem deler dine data?<\/a><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><a href=\"https:\/\/erhvervsstyrelsen.dk\/vejledning-om-gdpr\">Erhvervsstyrelsen \u2013 GDPR-guides til virksomheder<\/a><\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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