In order to not comply with data portability, right to access, and other regulations, companies have opted EU customers out of their organizations.
Yes. There are plenty of companies out there that will find it difficult to comply with the new GDPR regulations. Being prepared to offer data portability, obtain proper consent, and stick to the amount of time limits for holding data on users, can be complicated and costly.
Let’s remember that a company does not have to be in the EU to be required to comply with the GDPR. If you serve individuals in the EU, you have to comply with the GDPR. One way around this, is to exclude EU residents from using your services.
This is exactly what a few organizations have done:
- Unroll.me (service that helps users track and unsubscribe from email lists).
- Ragnarok Online (an online game)
- Verve (a mobile marketing platform)
- Brent Ozar (database services)
- SMNC online (an online game)
- Tunngle services (a gaming network)
- Steel Root (cybersecurity)
- Drawbridge (analytics platform)
These are simply a few examples of websites that have made it public. For all we know there are many more out there, and more to come.
Unroll.me has encountered a lot of criticism in recent years as to how it processes and shares the data it hold on its users. But one of the regulations of the GDPR is right of access, allowing you to reach your own personal data, and choose what you want to do with it. Right of data portability entails storing data without necessarily transmitting the data to another data controller.
Unfortunately, it was discovered that the data Unroll.me gained access to was being shared with other organizations.
So instead of finding a suitable solution to reach the EU consumers, they have cut off EU consumers. They have taken the easy way out.
Read what Jason Smith from Indivigital has to say about it here.
If your company is considering cutting off individuals EU because you’re not sure if you can comply with new regulations, before you do, ask us for help! We offer a simple solution here.